Seems the MonaVie situation just won’t go away. So let’s look at it. What has really happened here? Frankly this is just one more “celebrity driven” product that is only guilty of one thing. And that is…failing to understand the market it is selling to.

It’s one thing to sell a product to John Q. Public. There is nothing implicit in this arrangement other than the product is what it is and does nothing more or less than what it is advertised to do.

It’s another thing all together to sell the same product to a group of people who look up to you, and perhaps worth ship the ground you walk on. When dealing with people at this level it is MOST important that you are not seen to be “selling” something. Rather, the product is presented in a sincere way and it is presented for what it is. Questions regarding this product must be answered in a way that do not infer the product could be something more than it appears to be.

Personally, I have friends who use this product and swear by it. They say it has helped them overcome certain problems. Current scientific findings say it has no detrimental effects on the body. Meaning it won’t hurt you. But it won’t do what it is claimed to do either.

The final decision must be made by the consumer, who makes the decision, free and clear, and not because it was hawked by a celebrity.

In the last ten years celebrity marketing of just about everything has reached tidal proportions. I have done it myself. There is nothing wrong with it. But, it is important that the celebrity understands the responsibility they undertake when putting their name behind any product. People don’t see the product as clearly as they see YOU. In effect they are buying into your good name and goodwill. They are trusting you. If for some reason things go awry, the only name people will remember is yours and not the product’s.

So, what happens if things do go awry? There isn’t much you can do. Speaking from experience I know what happens when a product you get behind is presented to you in one way and a legal deal is drawn up and signed by all the parties. When the product is presented to the public you find yourself being quoted as saying all manner of things you never agreed to. Problem is, the product is out there and in a heartbeat has attracted the attention of the media. The people who are marketing this product know what will happen and once the gates are opened it’s too late. “Any publicity is good publicity” becomes the motto. Cleaning up the mess is costly and the biggest causality is you. Suddenly your star isn’t quite as bright.

So it is important to consider your market carefully. As a celebrity you are not just representing yourself but also the show you happen to be on at the time. As an actor I know how hard we work to get to where we are, and more importantly, establish a relationship with the audience that later translates into something they believe and trust in.
DFIU.

Lovenkissestoallandkeepontwittering

TR

(03-09-2009 10:29 AM)Tristan Rogers Wrote:  Seems the MonaVie situation just won’t go away. So let’s look at it. What has really happened here? Frankly this is just one more “celebrity driven” product that is only guilty of one thing. And that is…failing to understand the market it is selling to.

It’s one thing to sell a product to John Q. Public. There is nothing implicit in this arrangement other than the product is what it is and does nothing more or less than what it is advertised to do.

It’s another thing all together to sell the same product to a group of people who look up to you, and perhaps worth ship the ground you walk on. When dealing with people at this level it is MOST important that you are not seen to be “selling” something. Rather, the product is presented in a sincere way and it is presented for what it is. Questions regarding this product must be answered in a way that do not infer the product could be something more than it appears to be.

Personally, I have friends who use this product and swear by it. They say it has helped them overcome certain problems. Current scientific findings say it has no detrimental effects on the body. Meaning it won’t hurt you. But it won’t do what it is claimed to do either.

The final decision must be made by the consumer, who makes the decision, free and clear, and not because it was hawked by a celebrity.

In the last ten years celebrity marketing of just about everything has reached tidal proportions. I have done it myself. There is nothing wrong with it. But, it is important that the celebrity understands the responsibility they undertake when putting their name behind any product. People don’t see the product as clearly as they see YOU. In effect they are buying into your good name and goodwill. They are trusting you. If for some reason things go awry, the only name people will remember is yours and not the product’s.

So, what happens if things do go awry? There isn’t much you can do. Speaking from experience I know what happens when a product you get behind is presented to you in one way and a legal deal is drawn up and signed by all the parties. When the product is presented to the public you find yourself being quoted as saying all manner of things you never agreed to. Problem is, the product is out there and in a heartbeat has attracted the attention of the media. The people who are marketing this product know what will happen and once the gates are opened it’s too late. “Any publicity is good publicity” becomes the motto. Cleaning up the mess is costly and the biggest causality is you. Suddenly your star isn’t quite as bright.

So it is important to consider your market carefully. As a celebrity you are not just representing yourself but also the show you happen to be on at the time. As an actor I know how hard we work to get to where we are, and more importantly, establish a relationship with the audience that later translates into something they believe and trust in.
DFIU.

Lovenkissestoallandkeepontwittering

TR

See, I don't like Steve Burton (doesn't help I hate his character on GH either), I think that he is an arrogant and condescending, conceiting show off and in my own humble opinion, he's quite a mediocre actor as well, the fact that he swears by Monavie for him and his family, I have no care about one way or another, but the fact is that he's trying to make more money out of a scam, Monavie is a selling product based in a pyramid scheme adding to the fact that it doesn't hold any more benefits than grape juice, this is illegal and criminal, and to see any actor endorsing such a product, that is sold under more lies, for their own little private greed, makes me mad beyond words, but hell if his fans are gullable enough to make him richer, it's their problem, where I leave the train, is when people that are living with deadly diseases (cancer, MS, and such horrible diseases) believe in this costly crap and its so-called miraculous recoveries, hey buddy (Burton), the same greed will put Bernard Madoff in prison for a probable 140 years, think that high and mighty money greed it's worthy of any of this Monavie scheme? Obviously, I don't, and just the fact that he's trying to sale any of it, just tells me to get away from it as fast as I can.

Thanks Tristan, sorry, I miss this one. Did you regret not having me post my comments? Better late than never, huh? LMAO! joking dear man, only joking! Thanks again!

Dom